Tennis Canada wants to Find Their Moment

With the launch of a new grassroots tennis campaign, Tennis Canada is aiming to increase awareness and stimulate participation amongst children by illustrating the incredible moments one can experience through tennis. Entitled ‘Find their Moment’, the campaign highlights Kids Tennis and will hit markets across Canada on Tuesday. 

This new campaign comes on the heels of Tennis Canada’s 125^th anniversary, a year in which the organization launched a complete re-brand, including new logo, website, and ‘Live the Moment’ campaign which focused on values such as perseverance, discipline, grace, integrity, and honour. ‘Find their Moment’ is an evolution of last year’s campaign, making it more relatable to kids and sharing the unforgettable moments they can make while playing tennis. Its values are fun, friendship, spirit, laughter, and joy.

With a vision of becoming a world-leading tennis nation, the grassroots campaign coincides with a new five-year strategic plan for Tennis Canada which sees growing tennis participation in kids under 12 as a major priority.

“Tennis is a sport for life, and that starts with Kids Tennis – with kids picking up a racquet for the first time and feeling that sense of accomplishment as they hit the ball over the net,” said Kelly Murumets, president and CEO, Tennis Canada. “With ‘Find their Moment’ we are hoping to show parents the positive impact tennis can have on their children in all aspects of their lives, and at the same time show kids how much fun they can have playing tennis with their friends. We hope more and more children across the country will be introduced to our wonderful sport and join the burgeoning Canadian tennis community.”

For more information about the new campaign and Kids Tennis, please visit tenniscanada.com/ThatMomentWhen.